The HelloBeautiful website created a mobile app, SoBeautiful. It’s sponsored by Iman, and aims to create a place where women of color can find beauty and fashion advice.
HelloBeautiful is a part of the digital platform, Interactive One.

The app is available in the Google Play and iTunes app stores. It will offer curated how-to videos from top influencers including Christina Brown, founder of the style blog, LoveBrownSugar, and Jodie Patterson, co-founder of the beauty company DooBop.com.

Leigh Davenport, Editorial Director, Women and Lifestyle, Interactive One, said:

“Every day over 70% of our users are finding us on their smartphones and the SoBeautiful App is the perfect way to indulge their insatiable appetite for beauty, hair and style trends…and allows our readers to participate in a community where their beauty is celebrated shamelessly…The more selfies the better!”